Pasadena. The Bayer Advanced 2010 Rose Parade float, which saluted the history of the Rose Bowl Game, won the Queen’s Trophy for the most effective use and presentation of roses on a Rose Parade float. It’s the 10th consecutive trophy for a Bayer Advanced float and the fourth time the consumer rose care brand won the Queen’s Trophy. The float was a stylized presentation of the Rose Bowl Stadium, depicted as a "Championship Cup," brimming with roses.